Digital | Responsive | Prototype | Tool
We were tasked with reinventing the payment calculator tools for both Nissan and Infiniti using a responsive framework. Additionally, we had to surface relevant offers next to the default pricing.
We had to build and test a prototype using Axure to gather insights and stress test our solution.
We developed a tile based scalable solution. This tile-based solution allows users to make updates to a selected payment and return to the dashboard to compare. It presented offers in a contextual manner allowing users to express interest in a particular offer. Our final design was informed by insights gathered during our testing. We increased conversion on the site along with offer visibility.