Juke Color Studio

Juke Color Studio

Digital | Adaptive | Configurator


We were tasked with creating and adaptive experience that allowed users to explore the new juke and customize their vehicle with a variety of a la carte accessories. The tool had to handle logic and conflicts in a simple and effective manner.


I developed a linking strategy and a iterated on the UI until developing a final solution. As the program developed we did a round of optimizations and were tasked with capturing interested users for a selling initiative from Nissan. During this round of optimizations, we worked with tech and Marketing Science to create a unique solution the directed users to an end state.