Accessories Optimization

Accessories Optimization

Digital | Configurator | Optimization

Challenge

Optimize the accessories page within the Nissan configurator to decrease the page fallout rate and increase engagement with the accessories.

Solution

The solution utilizes the space better showcasing more accessories along with optimizing the performance of the page. It decreased page fallout by almost 10% and increased engagement with the accessories by 40%.

 

Old Accessories Tiles